Getting Your Business Online: Optimizing Your Website
In its blog post, Bell explains the convenience of getting businesses online by creating websites. I agree with Bell because the Internet has already expanded to an essential part of our lives. The speed of online information surfing is phenomenal, and anything can become viral in a short time period.
Just as Bell describes, the search engine has changed the ways we attain information forever; it is so much easier than “walking on the street to find what [one] is looking for.” Because of the search engine, it is a great advantage for a business to tell the engine that they exist. A variety of individuals can then search up the business and have a quick preview. The information spread is much faster online, and the cost for marketing is less than using actual printings.
However, in my point of view, the freedom to access information brings more competition. As more information is available, individuals have the ability to select the best that fits with their interest. Companies will become more successful, but the ones with low accomplishments also die out faster than before. Therefore, a company needs to be critical about its strategic plan to survive in the future.