Apple is always known as selling innovation of technology, they have created lots of fantasy through their products such as I phone, I pad, I pod… etc. Form age of 5 to 80 should have heard the name of Apple. Through their products, they have changed our daily life. Besides spending a lot of effort on creative technology, they also spend same effort on being environmental friendly.

From their way of handling the business, I have learned that running a business can have profit and also help the society at the same time. Nowadays, more people are concern on our environment saving which lead to buy more products from Apple and increase their sales. In another word, that can also be one of their tactics of marketing. Trying to build up consumers’ needs and satisfaction, in order to have another breakthrough. Apple Company always issue new products which you never think of and can make your dream come true. They have built up a strong business culture of being innovative, even their marketing tactic shows their aspect of culture which leads them to success.

Citation:

Article: http://www.apple.com/environment/