These few days, with the news of a new launch iphone 4s as well as the death of Steve Jobs have been the headlines of almost every newspaper.

On Tuesday, Oct. 4, facebook statuses updated spontaneously as soon as the phone was out in the market. These updates include constant bashing about this phone, for instance, the appearance has not improved, the system is nothing really new except adding this android tech for notifications, a voice control, enhancement in cameras…many new features for iphone but old for current brands of smart phones.

Despite all the disappointments from many people, I personally thought this is a very impressive strategy. Not only does Apple creates this huge hating discussion about its phone, at the same time they also generates consumers to further investigate into their dual core A5 chip and features of the phone. Moreover, by releasing 4s rather than 5 may disappoint many customers; however, if they releases the 5, they will simply destroyed their iphone 4 market which began just a year ago. At this moment, they can lower to a more public oriented prices for iphone4 and throw in a 4s with a system advancement with a higher price. This obviously attracts old apple users, but also new customers because the lowering price of iphone 4 will become more affordable.

Apple always have i’s within consumers, creating these istrategies!