Back in trend, this fall, Chunky Heels, Buckle Detailed Heels, Playform Wedges, Reptile Printed Heels and Laced up heel boots are the must buy shoe ware. However, how often do we buy for comforting or with a utilities?  Not very often. How often do we buy foot ware merely based on the style? Somewhat. Though, how often do we buy for the trend and brand name? ALL the time! 

This article simple introduces the 5 different types of ladies’ foot ware at a low cost trending in the fall. However, when I took a closer look at the description of each pair, I realized there is always a bold or italic or underscore of “the brand”. Simply because these two brands both targets different social classes by securing their brand name in consumer’s minds, Aldo – known for very nice and affordable footwear while Marc Jacobs – known for the designer and trendy. The two companies have already claimed a position in the minds. However, when I first saw the pictures in the articles, my first incentive was – how can people even walk in these, and they look so dull. However, “A brand’s name is perhaps the most important factor affecting the perception of it!” (Ries & Trout 1981).

http://ca.shine.yahoo.com/the-top-trends-in-fall-shoes.html