By setting default to all videos uploading on Facebook to start playing muted automatically once viewers scroll though their news feed, videos on Facebook now has the opportunity to grab viewers’ attention in an instant. Thus, rather than streaming commercials on television, small businesses with a tighter budget are now being offered a more sufficient and efficient way of reaching their potential customers by posting their advertisement online. To truly create a platform to introduce products and communicate with customers, many brands now have their own Facebook page to easily seize viewers’ attention. Now, with the “auto-play” feature, Facebook is providing these small businesses to an even higher level by developing video analytics for publishers such as view counts and customer preference recommendation. These information not only are useful for developing marketing strategy for small businesses, it could help companies to keep track on video displaying record and useful in future references. Most importantly, with the video analytic database, each business would also have a deeper understanding on how to develop strategy for their future business models. However, with the effect of globalization and an overload of information throughout each viewer’s newsfeed and mind, small business should really start thinking about how to really make a strong and positive impression upon their potential customers’ mind.
Resources:
“Facebook Video Offers Another Way for Small Businesses to Spread the Word.” The Globe and Mail. N.p., n.d. Web. 05 Oct. 2014. <http://www.theglobeandmail.com/report-on-business/small-business/sb-marketing/advertising/facebook-video-offers-another-way-for-small-businesses-to-spread-message/article20514969/>.