Jae Ah Ho's Blog

I found an interesting post from Hyun Ho Yang’s blog. He shared a video clip showing how Domino’s put so much of their effort and time in taking the best pictures of their pizzas for their commercials to attract customers. Furthermore, as Hyun Ho mentioned; “Domino’s are now telling consumers to take a picture of their own ordered Domino’s pizza and send in pictures of them, so they can show the pictures in their commercials”.

I also think this is a brilliant idea for two reasons. First of all, they can increase sales because people have to buy pizza in order to take a picture of it. Also, Domino’s can build a long term relationship with customers by asking people to participate in this event and compensating them for their effort by offering cash rewards.

Secondly, it is pretty disappointing whenever my pizza is delivered. While I am waiting for my mouth-watering pizza, I am imagining the same pizza on a leaflet with stretched cheese when picking up a slice and piled up toppings. However, once I open up the box, my expectation flew away. Where were all the toppings and long flowing cheese that I saw in the picture? Repetitive incidents have shaped me to distrust advertisements and commercials. If pizza restaurants post pictures of the actual pizza that their customers are getting, these pictures would be reliable. I would definitely buy pizza from them.

image taken from http://dealcetera.com/dominos-pizza-canada-coupons-4-off-large-pizza-coupon-when-you-order-online-at-dominosca/