Have you ever wondered why, inspite of all the movies, news articles, and research; McDonald’s continues to be one of the leading giants in the fast-food market? This article seems to have the answer.

http://www.cnbc.com/id/37129588/Speed_Key_to_McDonald_s_Success_CEO_Skinner

I was impressed with explanation of McDonald’s CEO, James Skinner, on the drive-thru issues and the truth it held. No matter how quick the service is supposed to be, I know if i saw 7-8 cars at a drive-thru, 30 seconds per car or not i would drive away. It’s amazing the difference 6 seconds off each car, according to Skinner, could make per hour. With McDonald’s emphasizing speed, it’s evident that they know how to keep their customer’s happy and satisfied, despite the facts provided against the fast-food giant. Keeping their food affordable and quick has kept McDonald’s as a leader in the market, and if they continue in this manner, there is no stopping them.