Bell has established itself as one of the commanding telecommunications companies in Canada, and while this wasn’t the case before, it is evident due to Bell’s advancement into GSM technology during the 2010 Winter Olympics has helped them in achieving this. While using CDMA (no sim card), customers were not as attracted to Bell’s network, me being one of these customers; one of the main reasons I signed my first phone contract with Rogers instead. Using CDMA also drove away international consumers from making use of Bell services while in Canada. Bell expanding their infrastructure to incorporate GSM network technology has allowed those coming from abroad to make use of their services. The initial impact of this is described on this website,

http://www.iphoneincanada.ca/iphone-news/bell-releases-2010-vancouver-olympics-network-usage/

While in the case discussed in class, to most it seemed that the Olympics were a huge waste of money, but after realizing facts like this, and how Bell was able to expand its image and become the massive company they are today. Because of the Olympics Bell was forced to make these advancements, and who knows how long it would have taken them to do this otherwise. As a result Bell was able to expand its brand to accommodate more people. I was shocked after looking into it at how much the Olympics helped Bell, despite the $200M investment, I believe it would not be as expanded and advanced as it is today without the pressure the Olympics put on it.