When a child watches sports, like basketball for instance, they often are amazed by the skill level of the athletes. They think “wow i wish i could do that” when they see a fancy move or a dunk. What if there was a cereal that could allow that to happen?! According to Kelloggs, there is. Introducing the Frosted Flakes, which according to this commercial, can make that happen,

deceiving cereal commercials such as these allow children to believe that they can do something that they currently cannot, and eating the cereal is the way to do this. Most big cereal corporations are advertising in this way, convincing the easily manipulated minds of children that they want some of their sugary product. This sort of advertising is far from right, and plays a significant role in the steadily rising childhood obesity rate in North America. Although it can be thought of as effective marketing, taking advantage of the minds of children and convincing them to eat these cereals; which then lead to childhood obesity, is incredibly unethical.