Hi everybody,
My name is Jag Dhatt, and I am a 2nd Year Sauder student. I am taking marketing because it is mandatory, but I also have a significant interest in it. I am considering marketing for my specialization in 3rd year, but haven’t quite made up my mind yet. Even so, I’m still curious to learn how ads can be used to manipulate the minds of consumers. It interests me to realize how the smallest detail in a ad of some sort can prove to be the most vital in the convincing those to believe in the message that the ad is telling. I remember hearing somewhere that McDonalds chose the colors red and yellow because apparently those are colors that make you hungry, which then got me wondering how much planning went into this when they decided to do this, and questions such as how was research conducted to conclude that these were in fact hunger-inducing colors.
One of my favorite commercials is the Skittles commercial in which everything the man touches turns into Skittles. I felt the sarcastic comedy of the commercial allowed viewers to stay intrigued, and gave it a sort of storyline, which in the end allowed to commercial to portray the Skittles message with the viewer completely focused on the commercial. The commercial is very humorous which grasps the attention of a majority of consumers. The fact that it was played by an elderly man along with middle aged supporting actors, yet it was humorous shows that the commercial can be directed at all age groups.
About myself, I used to play extensive amounts of basketball, but don’t do it as much anymore (hoping that will soon change). I love watching a variety of sports including basketball, soccer, hockey etc. I’ve lived in Vancouver my whole life and still absolutely love it here.
Looking forward to this class and to get to know more of you!