Twitter’s IPO released

Twitter recently released their IPO documents and in turn, provided some interesting information about their company. In the documents, it is said that Twitter gets 85 percent of its revenue from ad services and more then three quarters of its monthly users are from outside the U.S. In addition, Twitter also mentions the major risks involved with the company such as technical problems, failure to grow its user base and bad publicity.

Obviously it was not Twitter’s intention to leak this information. Like Scott mentioned in his Financial Accounting lecture, companies don’t usually release important information to the public because of the fact that rival companies can get their hands on it. Furthermore, Scott also mentioned about GAAP, or generally accepted accounting principles. In the document, it predicts Twitter will have a tough time achieving profitability on a GAAP basis in 2013 and 2014. It also reveals that Twitter was losing money on a non-GAAP basis too.

Article: http://www.pcworld.com/article/2052340/10-tidbits-from-twitters-ipo-filing.html

Pictures: http://www.sweetbenannasam.com/2013/08/14/impromptu-twitter-party/

http://www.ohgizmo.com/2013/01/22/were-experiencing-technical-difficulties/

Dear Investor: Your Servicer is Losing Your Money

 

Fortune 500 Companies and Instagram

Fortune 500 companies have started to add instagram as a way of marketing. Big Brand names such as Starbucks, Nike and Ralph Lauren are all top players in the instagram world. A study has shown that the pictures these companies post generate benefits during the day but also evenings and weekends.

Videos, although a fairly new addition to the instagram world, also attract a fairly large crowd.

Fortune 500 companies have found that using highly popular social media networks such as instagram is a great way to get their products out there to the public. Hash tagging and uploading their products is a sneaky but smart way to market their brand. Because there isn’t a finite time to post like on other social media outlets, brands can use this to their advantage to find what is right within their audience.

 

 

article: http://mashable.com/2013/09/30/fortune-500-instagram/

pictures: http://mashable.com/2013/09/30/fortune-500-instagram/