In early October Rogers temporarily shut down text and phone services to about 6 million cellphone users. They claim it was a software glitch that couldn’t handle the sudden spike in all the network signals they were receiving. Rogers’ reputation will definitely take a hit after this major incident as customers showed their frustration through twitter.

“Rogers can pay for my lost business today!” an angry customer tweeted. “I have been overpaying these criminals for 12 years now. Canadians pay the highest wireless rates in the world! It’s time we get some real competition, I’m tired of the price fixing the 3 wireless companies are doing every year.”

It is evident that consumers are frustrated with Canada’s service providers and the outage only fueled more hate towards the company. I feel that Rogers needs to find a new value proposition that they can offer to their customers as other providers are coming out with cheaper plans that offer the same benefits. Other companies are now establishing more positive points of differences with Rogers that could harm their overall image in the near future.

https://www.youtube.com/watch?v=bicMAU4va8w

Article: http://www.thestar.com/news/gta/2013/10/09/rogers_reports_wireless_service_outage_company_website_down.html

http://o.canada.com/technology/software-glitch-to-blame-for-rogers-wireless-network-outage/