Square Credit Card Payment System in Use. Heater, Brian. “Apple Stores Stocking Square Credit Card Readers.” Engadget. Engadet, 21 Apr. 2011. Web. 25 Sept. 2014. <http://www.engadget.com/2011/04/21/apple-stores-stocking-square-credit-card-readers/>.

Having just completed the group assignment, I was caught by something of extreme interest. The business model canvas served as the catalyst to my expanded interest in learning how business work. I was particularly intrigued by value propositions, as I always tend to think in a more entrepreneurial and innovative stand-point when it comes to looking at various businesses. Thus, for this blog post, I decided to look at the 10 value propositions I wish I had, many of which, ironically, I already had. However, there was one value proposition of the few that caught my eye. This firm was Square.

Square is essentially a firm that focuses on the financial aspects of commerce, and allows individuals to purchase goods and services using offline debit and credit cards through their phones and tablets. Square is a company that is becoming quite successful due to their innovative idea. Value propositions are so important for a business in terms of having a solid foundation for marketing and a USP. They allow firms to remain ahead of the competition and provide a large amount of revenue.

It was exceedingly interesting to view the different firms and learn of how far entrepreneurship and innovation has come in just a few years. With further advancements in technology and developments in efficiency and productivity, we are sure to see further unique value propositions that satisfy our daily needs and wants.

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