Grace Liu argues that Apple should reposition their sales or decrease the price of their iPad’s if they want to maintain their dominance in the technological market. I believe that Grace makes a very valid point in her analysis of Apple’s current methods.
Apple has for a very long time continued to branch off of a creation made many years ago. This isn’t a terrible strategy, Samsung is doing it with their Galaxy models and Google has been doing it with their Nexus phones.The thing with Apple though is that they have various generations and various forms of these products. A basic iPad with 3-4 generations has led to an iPad Air and an iPad Mini. This isn’t to say that their strategies are wrong, and neither is it to claim that its unsuccessful, its very successful. However there comes a point where products eventually reach their dog days, and new innovations must arise.
Apple can continue to use brand extension and product-line strategies in order to expand the lifespan of their products, like they did with the iPhone. However, consumers will eventually continue to realize that they’re essentially paying the same price for a good that is practically the same as its predecessor. To some Apple fans, the extra S or C makes the worlds difference.
I have many Apple products myself, the iPhone, the Nano and the MacBook. But eventually, when the new Nano or the new iPhone came out, I disregarded it. Because as a consumer, I’m not willing to pay a premium for a product that isn’t miles away more advanced than what came before it.
Sources:
Apples Devices. Digital image. Cdn.phys.org. N.p., n.d. Web. 6 Nov. 2014. <http://cdn.phys.org/newman/gfx/news/hires/2014/applesdevice.jpg>.
China Denies Government Ban on Apple Products. Digital image.Pakdigg.com. N.p., n.d. Web. 6 Nov. 2014. <http://pakdigg.com/wp-content/uploads/2014/08/CHINA-DENIES-GOVERNMANT-BAN-ON-APPLE-PRODUCTS.jpg>.