Sluggish Canadian Economy Fuels Unemployment

http://www.theglobeandmail.com/report-on-business/economy/jobs/for-young-job-seekers-no-relief-in-sight/article4464246/

An uncertain global economy has led to widespread unemployment throughout the world. Here in Canada we are not unaffected. Despite these difficult economic conditions, Canada has seen employment increase through the first half of 2012; as for the second half, according to Ora Morison of the Globe and Mail: “economists [are] trim[ming] their expectations for Canada’s economic growth to below 2 per cent for the rest of 2012”.

In times of economic unrest, the Canadian government should be stimulating the economy through tax cuts and incentives to small and large businesses allow them to thrive and hire more employees. Allowing the market to run freely is beneficial in times of economic growth, but in order for this growth to begin the government must catalyze expansion and encourage new development in the economy.

The implementation of an increase in minimum wage in BC, although minuscule in the scope of the entire national economy, is detrimental to economic growth. This disincentive to hire is preventing the hiring of willing and able, potential employees.

With minimum wage hikes and the lack of government incentives, the unemployment rate in Canada will remain unnecessarily high.

The Frozen Yogurt Revolution

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/frozen-yogurts-next-heat-wave-comes-north/article4572859/

With a population that is thinking more and more about nutrition and health, new markets have been created, and are exploding in popularity.

The frozen yogurt scene in Canada has only just became extremely popular, through companies such as “Menchie’s”, consumers self-serve and customize their yogurt to their liking. Companies such as “Yogen Fruz” (where yogurt is blended with fruit by employees) have always existed in Canadian markets, but in today’s market “The customers want to customize … If Yogen Fruz stayed with its original system, [It would] be a dinosaur pretty quickly”.

Industry professionals have been watching the expansion and growth of these frozen yogurt companies and examining the trends – “younger customers targeted by these chains primarily expect customized service”.

In an increasingly health-conscious world, companies that offer products that are both delicious and low in fat and sugar will thrive – frozen yogurt chains such as “Menchie’s” and “Qoola” are on the right track to success. When consumers have the ability to decide for themselves and personalize their product, they have control over the price – a feature unknown to the dessert industry until now.

The revolution of frozen yogurt has begun.