http://www.theglobeandmail.com/report-on-business/industry-news/marketing/frozen-yogurts-next-heat-wave-comes-north/article4572859/

With a population that is thinking more and more about nutrition and health, new markets have been created, and are exploding in popularity.

The frozen yogurt scene in Canada has only just became extremely popular, through companies such as “Menchie’s”, consumers self-serve and customize their yogurt to their liking. Companies such as “Yogen Fruz” (where yogurt is blended with fruit by employees) have always existed in Canadian markets, but in today’s market “The customers want to customize … If Yogen Fruz stayed with its original system, [It would] be a dinosaur pretty quickly”.

Industry professionals have been watching the expansion and growth of these frozen yogurt companies and examining the trends – “younger customers targeted by these chains primarily expect customized service”.

In an increasingly health-conscious world, companies that offer products that are both delicious and low in fat and sugar will thrive – frozen yogurt chains such as “Menchie’s” and “Qoola” are on the right track to success. When consumers have the ability to decide for themselves and personalize their product, they have control over the price – a feature unknown to the dessert industry until now.

The revolution of frozen yogurt has begun.