Ever wondered why your website bounce rate was so high? Ever wondered why your website was not the effective selling tool that you thought it should be?

The 7C’s of the Customer Interface is one of the more well-known methods used as the basis of website evaluation. By applying the 7C’s method to your website, you may obtain a better understanding of why potential customers do not think of your website the way you do.

Context – Think about your site’s layout and design. Is your website simple to look at and does it have easy user interface?

Content – Look at the text, pictures, sound and video that your website contains.

Commerce – What are the site’s capabilities to enable commercial transactions. How easy is it to buy or sell on your website?

Connection – How the site links to other sites. Does your site directly link to another site, or do you link content through an affiliate program?

Communication – This is the dialog between your site and your intended users or 2-way dialog between users.

Customization – Can your site self modify for different users or allow users to personalize the site?

Community – How does your site enable user-to-user communication? Does your site enable closer relationships between users?

The 7C’s of the Customer Interface is discussed in more detail by Rafi Mohammed et al in their book, “Internet Marketing”.

A few other “C’s” you may want to think about are: Customer Service and Comparison versus other sites.