I recently completed my Hootsuite Pro certification. This lets others know that having been through Hootsuite University training, I am now familiar with how the applications of Hootsuite can add value to business’ social media campaigns.

In brief, Hootsuite is one of the most comprehensive social media management tools on the market. Hootsuite helps you track and manage your various social network channels. It helps you to monitor what others are saying about your brand, and lets you respond immediately. Ultimately, Hootsuite alleviates much of the headache companies experience when trying to effectively manage their social networks.

In case you weren’t already aware, Hootsuite is currently being used by some of the world’s top global brands, as indexed by Interbrand, including IBM, H&M and Tiffany & Co.[1]

Prior to starting my MBA, I worked as a Marketing Manager at a medium sized law firm in the UK. We used social media because we thought we had to. However, because we didn’t know how to effectively measure our Return On Objective or how to effectively manage the numerous different social networks we used, the company did not reap the full benefits of social media. If I, or any other staff member, had had Hootsuite University training, not only would we have been unique amongst law firms for knowing how to effectively leverage social media, but we would have gained a better understanding of client needs without having to spend thousands of dollars on focus groups, and we may have been able to preempt angry calls by responding to concerns in real time rather than allowing anger to fester and increase.

I will certainly be spreading the word about the benefits of Hootsuite when I reenter the workforce, and who knows, I may get the opportunity to right the wrongs I did in my role pre MBA…