Do less, with less.
This post relates to a discussion that took place in my Sustainability Marketing class earlier this month. The topic of discussion was Jack Daniels’ very discreet sustainable practices. Jack Daniels is not regarded as a green company, but it should be. At its small distillery in Lynchburg, Tennessee, 99% of waste is reused. The question […]
Football is one of my favorite sports to play and watch. I’ve been competing in a Yahoo! fantasy football league with my friends from high school for the past five years or so. To my detriment, I probably spend more time watching the NFL on Sundays than I do studying. As I was looking for a new tight […]
Hyundai recently launched a new advertising campaign for its hybrid Sonata, entitled “Live Smart”. The original concept behind this campaign is that the production of the commercials are “as energy efficient as possible”, or as the cars they feature. The first time I saw a Hyundai Live Smart commercial I was filled with an overwhelming […]
A sixty-five meter tall wind turbine was built atop Grouse Mountain in February of 2009. Family, friends, and myself included have been Grouse Mountain ski and snowboard pass holders for longer than I can remember. North Vancouver residents take pride in the pristine view of Grouse Mountain`s skyline; therefore, it should be no surprise that […]