Its hard to be funny when talking about something funny. Especially something as funny as old spice. C’mon soap that comes in a red bottle! HILARIOUS. So i’ll do this post serious, as serious as body odor. I guess it’s a good thing we have Old Spice.
But enough about me and my hygiene problems, lets talk about Old Spice’s glorious marketing strategy. So far I’ve deduced that the Old Spice marketing team must consist of young bodacious caucasian women. Not because they only choose ripped black guys to star in their commercials but because they only choose ripped black guys to star in their commercials without their shirts on. Not that I’m complaining, It’s pure marketing genius. We all know that skinny middle-class suburban teenagers (the target demographic) all want to grow up and be muscular african american men. So why not feature them in the commercials? And if they can crack a few jokes while they stand their flexing the muscles then it’s all the better.
This marketing scheme has actually done very well to boost brand image and as most videos(commercials) are aired on the internet and rather the TV it appeals more to the younger male demographic, who have begun to stray away from the television as their primary source of time wasting and gone to the internet. Plus cable porn has gone really down hill.
Here is Terry Crews, by far the greatest, and the kick-starter of Old Spice’s african american marketing campaign. I’m not sure whether it’s his rippling Pecs and matching sound effects or the senseless violence against his white oppressor but I feel like lathering up with some Old Spice. Then again it’s probably just because of my odor.