The newest installment in the Call of Duty video game franchise “Black-Ops” was released just recently on November 9th. Whenever a blockbuster video game comes out the gaming world goes nuts. This is mostly encouraged by the commercials and media and overall hype surrounding the game. Black-Ops has managed to take this one step further.
There newest commercial, which features talk-show host Jimmy Kimmel and NBA star Kobe Bryant depicts these two, as well as many other random everyday people in a live action, all out, epic military battle. The commercial concludes with the tag-line “There’s a soldier in all of us.”(There’s a soldier in all of us.)
Not only have the commercial’s been superb but Activision (The company responsible for the Call of Duty franchise) has gone one step further. They have partnered with Jeep. Not only will this vehicle that represents toughness and all round badass-ery be featured numerous times in the game but Jeep will also produce a limited edition Black-Ops Jeep Wrangler, Jeeps most popular vehicle.
Activision has managed to outdo itself ounce again as publicity, as well as sales of its new game skyrocket. If the imaginary stories and worlds in video games can now create their real-world vehicle equivalents, I can only Imagine what will come next