Deceptive Marketing

Surfing through the internet or instant messages popping up on your screen , you may have encountered the offers of free trial of acai berry supplements. YES, it is a scam!! The good news is an American company has been shut down after 3-years of scamming over 1 million internet users in buying their so-called “Free trial”  products. Unwanted monthly bill charges are soon appearing on their credit card bill after purchasing this product –  so much for “free trial”.

http://www.cbc.ca/consumer/story/2010/08/16/con-acai-internet-marketing.html

The company has been marketing their product through false results and fake endorsements by Oprah Winfrey and Rachel Ray. Moreover, the website includes some scientific babbles that apparently is not part of genuine scientific evidence. These kinds of marketing obviously violate the basis of ethics in business. In result, people who has no prior knowledge about the new scam will try to avail the company’s products especially since the word “free” is probably the biggest font in their checkout page. I believe that the way the company lie to the customers about their products is unjust and the only reason why they do it is because of the loopholes and the chances of not getting caught in cyber crimes nowadays.

They don't even look like the same person!

Therefore, people should gain awareness of these kinds of companies that don’t even respect the basic ethics in business.

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