Apple is known as a dominating phone manufacturer in the industry. However, this blog post by a COMM 101 classmate, Laura, explores how despite Apple’s success, it seems to have failed to have the same dominance in the Chinese market – losing out to local handset provider, Xiaomi, by 0.2%.
Recently, it seems that Apple has realized this as well and is now attempting to become more aggressive in China.
In relation to the issue of branding that came up during class discussions, this article by Bloomberg Businessweek talks about some interesting brand choices that Crocs, a well-known shoe manufacturer, is making.
More commonly known for their clog shoes, Crocs now plans to release “high-fashion shoes” for around $80 – $120.
In a report by The Guardian earlier this week, Deloitte is being fined ￡14 million after they were found to have “failed to meet ethical and public interest standards”. In addition, “Maghsoud Einollahi, a former director of the accountancy firm, was fined £250,000 and given a three-year ban from accountancy” – a severe penalty for failing “to consider a conflict of interest in which the firm benefited from the schemes devised by the Phoenix Four”.
This is a test post but welcome to my COMM 101 blog!