In relation to the issue of branding that came up during class discussions, this article by Bloomberg Businessweek talks about some interesting brand choices that Crocs, a well-known shoe manufacturer, is making.
More commonly known for their clog shoes, Crocs now plans to release “high-fashion shoes” for around $80 – $120.
In a report by The Guardian earlier this week, Deloitte is being fined ￡14 million after they were found to have “failed to meet ethical and public interest standards”. In addition, “Maghsoud Einollahi, a former director of the accountancy firm, was fined £250,000 and given a three-year ban from accountancy” – a severe penalty for failing “to consider a conflict of interest in which the firm benefited from the schemes devised by the Phoenix Four”.