Startups are known for high failure rates. However, startups can also experience huge success. For example, in Suzanne’s blog post, she wrote about Snapchat’s recent rejection of Facebook’s $3 billion offer to purchase the app. For an app that was only launched in 2011, the success Snapchat has experienced has been tremendous. In fact, according to Suzanne’s post, there may be “a correlation between decline in teen [Facebook] users and an increase in Snapchat users”.