The man who helped Twitter go from a small site with a few million users to over 165 million has announced he is stepping down from his role as CEO on his Twitter Blog. Despite its enormous potential for generating revenue, Twitter is not utilizing its resources to be the best business that it can be.
Success to us means meeting our potential as a profitable company that can retain its culture and user focus while having a positive impact on the world.
Evan Williams, now former CEO of Twitter, has passed the torch to Twitter COO Dick Costolo. Costolo has played a significant role behind the strategies to increase Twitter’s profits and has worked closely with Williams during his two-year term. All the work that Costolo has done so far have been a step forward in turning Twitter into more of a successful, profitable business, and only time will tell whether or not he will live up to his title as CEO of Twitter.
With exponentially rising users, there seems to be many possible ways Twitter can increase revenue. They have the challenge of “retaining its culture and user focus” which I believe will be the most difficult task. Personally, I wouldn’t mind any prominent or strategically placed ads on the front page where there currently is none. However, changes should be implemented with caution to prevent a money-driven, ad-abusing reputation to its users.