The world’s largest beverage company Coca-Cola introduced its new product, Dasani Drops in early September. The Dasani Drops are liquids that can be squeezed into water in order to create a fruity flavor.
Even though Coca-Cola is not the first to come out with flavor drops, the company still seeks big potential for growth with Dasani Drops. Referring to the company’s SWOT analysis, I believe that the S-O strategies will allow the Dasani Drops to become successful in the market. Coca-Cola’s strengths is that the company has a very strong brand name and a good reputation among customers; therefore as it introduces Dasani Drops, reaching out for customers will certainly not be a problem for them. Also, with having a great turnout for Kraft Food Inc’s MiO, the first company that sold flavor drops for their product, Coca-Cola will be guaranteed that the drops will be popular in the market. As healthy living is becoming a trend in the market, it creates an opportunity for Coca-Cola to introduce zero calories Dasani Drops, as well as packaging them into small containers for consumer’s convenience. Even though Coca-Cola is not the first to position flavor drops in the market, the S-O strategies shows that Coca-Cola has the potential to succeed with its new Dasani Drops.