This past weekend I was in Downtown and came across some eco-friendly jeans at Levi’s. At first I was intrigued that Levi’s incorporated some “green” in their product offerings (they claim to be the first to introduce 100% organic cotton jeans), but the fact that they had only 1 pair of eco jeans amongst their wide array of denim products was unimpressive.
Source: Ads of the World
After researching about it more on the Levi’s website, I learned that they also incorporate sustainability in their business by avoiding the use of harmful chemicals in the production process, trying to be a “zero-waste company”, caring for its employees, and helping to combat AIDS. But I feel as though all of this is the baseline of what the clothing industry should do anyway… which really drives home the lesson Tamar kept telling us that “you don’t have to be perfect to make change”. They definitely are not the “game changers” of sustainability marketing, but it’s nice they are taking a step towards sustainability. They are “green” for now, like most clothing brands, but perhaps one day the industry baseline will become “greener” and eventually “greenest”.
I’m going to leave this as a short post because this week has been hectic for me and probably for everyone else too. Wish you all good luck on your midterms!
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