Phone – All about COMM 101

Windows Phone 8 Trying to become the Next Best Smartphone

Windows Phone 8 promotes their new and innovative way of being the next best smartphone. Claiming that Apple and Android have not come up with new ways to interact with the phone and the user since its discovery – Windows has found the solution and the way to make smartphones more personalized to the user. For one, Windows Phone 8 launches the new ‘live app’. This live app will allow apps to have continuous updates streaming from their app logo without having to press into the app. Not only that, but you can also see these live apps through your lock screen. Secondly, Windows Phone 8 is also promoting the new Kids Corner – where adults can safely give their phones to their children without having to worry about any important notes or files being deleted. One of the most important improvements and innovations is the Data Sense. The Data Sense is a “new feature built into Windows Phone 8 that keeps track of all your data in real time” by compressing Web pages so that your data will be able to last longer.

These new features of the Windows Phone 8 is very attractive to consumers. These apps and new ideas sound personable, friendly and fun to use. Windows has been very good with their innovative ideas and marketing strategies so far. Compared to brands like RIM – Windows is truly trying to outcompete their competitors, Apple and Android. With this new Windows Phone 8, many customers that do not have a specific preference for Apple, Samsung or other Androids may choose to go with this new and improved Windows Phone 8.

(Source: Windows Phone 8 Article, Windows Phone 8 IMG)

RIM Slowly Slipping through the Ranks (Comment on Joseph’s blog post)

In this post, Joseph talked about how RIM has fallen in the ranks from 56th to 93rd. This is due to Blackberry’s lack of innovation and creativity compared to the Apple and Android phones. Because of these competitors, Blackberry must come up with a new way to present their phones and show business professionals why they should choose Blackberry again. Joseph also raises the question of how RIM can improve their brand again and create a new POD (BBM vs iMessage).

I agree with Joseph that the Blackberry in comparison to Apple and Android phones lack in the specialness and differentiation. However, I feel that this also raises another question – previously known as the “business” phone, Blackberrys had the main concept of what businessmen required in order to properly communicate during the day; does that mean that all people using Apples and Androids are business professionals and need such intelligent devices throughout the day. Could RIM try to focus more on the business aspect of the functionality of the phones instead and create their POD that way?

(Source: Joseph’s Blog Post, Blackberry IMG)