Windows Phone 8 promotes their new and innovative way of being the next best smartphone. Claiming that Apple and Android have not come up with new ways to interact with the phone and the user since its discovery – Windows has found the solution and the way to make smartphones more personalized to the user. For one, Windows Phone 8 launches the new ‘live app’. This live app will allow apps to have continuous updates streaming from their app logo without having to press into the app. Not only that, but you can also see these live apps through your lock screen. Secondly, Windows Phone 8 is also promoting the new Kids Corner – where adults can safely give their phones to their children without having to worry about any important notes or files being deleted. One of the most important improvements and innovations is the Data Sense. The Data Sense is a “new feature built into Windows Phone 8 that keeps track of all your data in real time” by compressing Web pages so that your data will be able to last longer.
These new features of the Windows Phone 8 is very attractive to consumers. These apps and new ideas sound personable, friendly and fun to use. Windows has been very good with their innovative ideas and marketing strategies so far. Compared to brands like RIM – Windows is truly trying to outcompete their competitors, Apple and Android. With this new Windows Phone 8, many customers that do not have a specific preference for Apple, Samsung or other Androids may choose to go with this new and improved Windows Phone 8.
(Source: Windows Phone 8 Article, Windows Phone 8 IMG)