Talk about shopping – and it’s more than just going into a store nowadays. Retailers are placing equal emphasis on both the offline and online shopping experience, as more consumers are shopping online due to convenience and lower costs. In fact, retailers are starting to create interactive shopping videos for customers. Take a look at the example from Barneys New York.
Interactive video shopping are basically videos for online customers who can watch the video and ‘shop’ at the same time – this is made possible with clickable links, high quality videos etc. In fact, as I read this article by Justin Foster (founder of Liveclicker – an e-commerce and online marketing company), I started to ponder on the reasons as to why brands are making this shift …
As I recall my consumer behaviour class, I learnt how commercials increase the desire of a product by creating emotional chords within consumers – turning ‘wants’ into ‘needs’ easily. What is perfect about an interactive shopping video is that not only is it a commercial, it allows immediate call-to-action. It’s as though killing two birds with one stone – creating and fulfilling a consumer’s need simultaneously.
Thus, as the trend of interactive video shopping is growing on the net, more brands are experimenting with it. Curious to know whether your brand is suitable for such a shopping experience and how you can be successful with it, check out the article!