{"id":110,"date":"2011-03-26T23:10:06","date_gmt":"2011-03-27T07:10:06","guid":{"rendered":"https:\/\/blogs.ubc.ca\/janiceloh\/?p=110"},"modified":"2011-03-26T23:10:06","modified_gmt":"2011-03-27T07:10:06","slug":"pro-social-marketing-marketing-in-non-profit-organizations","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/janiceloh\/2011\/03\/26\/pro-social-marketing-marketing-in-non-profit-organizations\/","title":{"rendered":"Pro-social Marketing\/ Marketing in non-profit organizations"},"content":{"rendered":"

Sitting on a Bus 99, my eyes usually rest upon the advertisements that are pasted. \u201cSafe sex, prevent bronchitis, do not make 199 your dial line\u201d are fragments of phrases I caught while looking at \u00a0the advertisements.<\/p>\n

Well well\u2026 marketing in non-profit organizations? What approaches are usually needed? Stumbling across Akva\u2019s blog<\/a>, I managed to learn more about pro-social advertising too. Quoting from Akva\u2019s blog<\/a>, \u2018pro-social advertising is a new and innovative concept, which focuses on relevant, social, health and\/ or public issues which are often considered as a threat to the audience.\u2019 It is often creatively used to raise awareness of a problematic issue that people can relate to. Of course, the social\/ health and public issue must be communicated across.<\/p>\n

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Source: starzlife.com<\/p>\n

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Source: waynebesen.com<\/p>\n

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Source: akvablog.wordpress.com<\/p>\n

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Similar to marketing in non-profit organizations in some way, \u2018creativity and innovation\u2019 is the main gist of pro-social marketing. Such approaches include:<\/p>\n