{"id":159,"date":"2012-09-11T11:14:28","date_gmt":"2012-09-11T19:14:28","guid":{"rendered":"https:\/\/blogs.ubc.ca\/janiceloh\/?p=159"},"modified":"2012-10-22T20:58:03","modified_gmt":"2012-10-23T04:58:03","slug":"1-the-value-of-blogs-for-mums","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/janiceloh\/2012\/09\/11\/1-the-value-of-blogs-for-mums\/","title":{"rendered":"The value of blogs for mums"},"content":{"rendered":"<p>Recently, I read an article on <a href=\"http:\/\/totalaccess.emarketer.com\/Article.aspx?R=1009263\">how blogs are a trusted source for mums<\/a>. I used to picture mums diving straight into help books when it comes to raising and caring for their children. But research shows that among mothers ages 28 to 45, blogs are the most trusted source (72%), followed by Facebook at 64% and Youtube at 36%.<\/p>\n<figure id=\"attachment_160\" aria-describedby=\"caption-attachment-160\" style=\"width: 425px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.google.ca\/imgres?um=1&amp;hl=en&amp;newwindow=1&amp;tbm=isch&amp;tbnid=lMl6z7OEg93fXM:&amp;imgrefurl=http:\/\/experiencematters.criticalmass.com\/author\/berenice-degusti\/&amp;docid=ki2vU5RR5KtMhM&amp;imgurl=http:\/\/experiencematters.criticalmass.com\/wp-content\/uploads\/2009\/07\/mom-with-baby-and-computer.jpg&amp;w=425&amp;h=282&amp;ei=W4pPUPLVHOvpiwLj44CIDg&amp;zoom=1&amp;iact=hc&amp;vpx=392&amp;vpy=62&amp;dur=763&amp;hovh=178&amp;hovw=269&amp;tx=138&amp;ty=81&amp;sig=117382347750888739345&amp;page=1&amp;tbnh=131&amp;tbnw=197&amp;start=0&amp;ndsp=15&amp;ved=1t:429,r:1,s:0,i:76&amp;biw=1280&amp;bih=707\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-160\" title=\"\" src=\"https:\/\/blogs.ubc.ca\/janiceloh\/files\/2012\/09\/1.-mom-with-baby-and-computer.jpg\" alt=\"\" width=\"425\" height=\"282\" srcset=\"https:\/\/blogs.ubc.ca\/janiceloh\/files\/2012\/09\/1.-mom-with-baby-and-computer.jpg 425w, https:\/\/blogs.ubc.ca\/janiceloh\/files\/2012\/09\/1.-mom-with-baby-and-computer-300x199.jpg 300w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><\/a><figcaption id=\"caption-attachment-160\" class=\"wp-caption-text\">Taken from experiencematters.criticalmass.com<\/figcaption><\/figure>\n<p>I personally know a few mum bloggers \u2013 <a href=\"http:\/\/simplystylishmom.com\/\">simplystylishmom<\/a> (one of the nominees for 2011\u2019s 30 Fabulous Mom bloggers) and <a href=\"http:\/\/poemapromise.blogspot.ca\/\">poemapromise<\/a> (a good friend of mine). I understood that such blogs create a sense of connectedness and trust.<\/p>\n<p>The blogs connect mothers in an online community. In real time, mums are able to read similar issues, gain tips, and share ideas with one another. In short, they know they are not going through motherhood alone. Rather, there is an invisible support and fun going on. Talk about your child\u2019s clothing style, the types of arts and crafts your children did, and even family vacations &#8230; all these are a form of promotion. It minimizes the decision-making process for a mum, because they know that a trustworthy source has already tried it.<\/p>\n<p>How is value created online? In terms of blogs for mums, it creates a sense of connectedness and builds trust, all in real time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, I read an article on how blogs are a trusted source for mums. I used to picture mums diving straight into help books when it comes to raising and caring for their children. But research shows that among mothers ages 28 to 45, blogs are the most trusted source (72%), followed by Facebook at [&hellip;]<\/p>\n","protected":false},"author":5518,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-159","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/posts\/159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/users\/5518"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/comments?post=159"}],"version-history":[{"count":5,"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/posts\/159\/revisions"}],"predecessor-version":[{"id":219,"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/posts\/159\/revisions\/219"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/media?parent=159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/categories?post=159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/tags?post=159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}