{"id":18,"date":"2011-01-30T23:32:44","date_gmt":"2011-01-31T07:32:44","guid":{"rendered":"https:\/\/blogs.ubc.ca\/janiceloh\/?p=18"},"modified":"2011-01-30T23:33:51","modified_gmt":"2011-01-31T07:33:51","slug":"whatever-anything","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/janiceloh\/2011\/01\/30\/whatever-anything\/","title":{"rendered":"Whatever? Anything?"},"content":{"rendered":"<p>What do you like to drink? Anything? What do you like to drink? Whatever? Ever heard such replies when you decide to offer someone a drink? Well, let me present to you the \u2026\u2026<\/p>\n<p><a href=\"https:\/\/blogs.ubc.ca\/janiceloh\/files\/2011\/01\/whatever-antying1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20\" title=\"Whatever, Anything drinks\" src=\"https:\/\/blogs.ubc.ca\/janiceloh\/files\/2011\/01\/whatever-antying1.jpg\" alt=\"\" width=\"425\" height=\"275\" srcset=\"https:\/\/blogs.ubc.ca\/janiceloh\/files\/2011\/01\/whatever-antying1.jpg 425w, https:\/\/blogs.ubc.ca\/janiceloh\/files\/2011\/01\/whatever-antying1-300x194.jpg 300w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><\/a><\/p>\n<p>These are real beverages sold in the Singapore market. \u00a0Every beverage has a generic design, ensuring that consumers are unaware of the flavour of the purchased beverage until they drink it.<\/p>\n<p>I\u2019d just thought it is pretty interesting how this concept came about. Basically, the managing director of this product often had friends over at home or at a coffee shop, and when he asks them if there is a drink they would like to consume, replies would usually be \u2018anything\u2019 or \u2018whatever\u2019. This concept was then developed into a unique Singapore beverage.<\/p>\n<p>Indeed, a really \u2018special\u2019 product the marketers had created. They had actually taken into consideration the Singaporean culture (because it is common that Singaporeans do answer with a \u2018whatever\u2019 or \u2018anything), and targeted the market using a trait of that country.<\/p>\n<p>[youtube]https:\/\/www.youtube.com\/watch?v=MXzCHn8PhRc[\/youtube]<\/p>\n<p>Check it out: <a href=\"http:\/\/www.anything.com.sg\/\">http:\/\/www.anything.com.sg\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do you like to drink? Anything? What do you like to drink? Whatever? Ever heard such replies when you decide to offer someone a drink? Well, let me present to you the \u2026\u2026 These are real beverages sold in the Singapore market. \u00a0Every beverage has a generic design, ensuring that consumers are unaware of [&hellip;]<\/p>\n","protected":false},"author":5518,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/posts\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/users\/5518"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":3,"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/posts\/18\/revisions"}],"predecessor-version":[{"id":23,"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/posts\/18\/revisions\/23"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/media?parent=18"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/categories?post=18"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/tags?post=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}