{"id":207,"date":"2012-10-22T20:55:28","date_gmt":"2012-10-23T04:55:28","guid":{"rendered":"https:\/\/blogs.ubc.ca\/janiceloh\/?p=207"},"modified":"2012-10-22T20:55:28","modified_gmt":"2012-10-23T04:55:28","slug":"listen-and-respond-appropriately-by-adding-a-bit-of-twist","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/janiceloh\/2012\/10\/22\/listen-and-respond-appropriately-by-adding-a-bit-of-twist\/","title":{"rendered":"Listen and respond appropriately &#8212; by adding a bit of twist!"},"content":{"rendered":"<p>Recently, we have been talking a lot about listening to online users and monitoring their conversations online in class. Interestingly, I came across an example of a company, who listened well and responded timely, in a fairly \u201cunique\u201d way.<\/p>\n<p>Last week, a man posted a long comment on <a href=\"http:\/\/www.facebook.com\/Bodyform?fref=ts\">Bodyform\u2019s Facebook page<\/a> \u2013 the company that produces maxipads. He was complaining about how the company\u2019s advertisements have lied to him, leading him to believe that having a period is the most enjoyable thing in the month \u2013 bike riding, roller-coasters, \u00a0dancing, parachuting, until he saw what it truly meant from his girlfriend. His post garnered about 97 000 likes and within a week, Bodyform replied with a somewhat awe-inspiring sarcastic video, featuring an actress playing as the CEO.<\/p>\n<p><iframe loading=\"lazy\" title=\"Bodyform Responds :: The Truth\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/Bpy75q2DDow?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>My first reaction to the video? A really bold move by Bodyform \u2013 they \u201cacknowledged\u201d their fault, but it wasn\u2019t meant to be genuine. Is this a good or bad thing \u2013 I think it could go both ways. Speaking from a general public standpoint, people would assume that such a topic is of general knowledge, and thus, supports Bodyform for its classy, \u201cfunny\u201d and \u201cexcellent\u201d rebuttal. A minority might think that\u2019s a bit harsh.<\/p>\n<p>But, this is an example of how a company who chose not to ignore, instead, managed to realize an opportunity by turning around negative feedback and using it to its advantage. What more can be said since Bodyform has been receiving positive comments, 8569 \u2018likes\u2019 and 4504 \u2018shares\u2019 so far.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, we have been talking a lot about listening to online users and monitoring their conversations online in class. Interestingly, I came across an example of a company, who listened well and responded timely, in a fairly \u201cunique\u201d way. Last week, a man posted a long comment on Bodyform\u2019s Facebook page \u2013 the company that [&hellip;]<\/p>\n","protected":false},"author":5518,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-207","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/posts\/207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/users\/5518"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/comments?post=207"}],"version-history":[{"count":7,"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/posts\/207\/revisions"}],"predecessor-version":[{"id":214,"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/posts\/207\/revisions\/214"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/media?parent=207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/categories?post=207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/tags?post=207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}