{"id":50,"date":"2011-03-07T23:53:52","date_gmt":"2011-03-08T07:53:52","guid":{"rendered":"https:\/\/blogs.ubc.ca\/janiceloh\/?p=50"},"modified":"2011-03-07T23:53:52","modified_gmt":"2011-03-08T07:53:52","slug":"sticky","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/janiceloh\/2011\/03\/07\/sticky\/","title":{"rendered":"Sticky?"},"content":{"rendered":"<p>At the start of this marketing course, we talked about the importance of value-co-creation in marketing \u2013 basically allowing customers the opportunity to act as collaborators in creating a product or service. This is especially essential in a value-based marketing era.\u00a0 I was pretty fascinated to read about \u2018My M&amp;M\u2019s\u2019, whereby customers could have custom printed MY M&amp;M\u2019S \u2013 their personalized chocolate candy.<\/p>\n<p>Similarly, I would like to introduce a new product in the Singapore market, that has been very popular with the \u2018youngsters\u2019 \u2013 \u2018Sticky\u2019 Traditional handmade candy \u2013 \u00a0it is Singapore\u2019s first handmade rock candy store. \u00a0It\u2019s not about the candy, but rather the innovation behind it, whereby there are 71 designs, flavours or styles. Also, customers could have their customized candy made for any occasion \u2013 weddings, a gift, or for corporate events.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/blogs.ubc.ca\/janiceloh\/files\/2011\/03\/sticky-head.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-51 aligncenter\" title=\"sticky head\" src=\"https:\/\/blogs.ubc.ca\/janiceloh\/files\/2011\/03\/sticky-head-300x124.jpg\" alt=\"\" width=\"300\" height=\"124\" srcset=\"https:\/\/blogs.ubc.ca\/janiceloh\/files\/2011\/03\/sticky-head-300x124.jpg 300w, https:\/\/blogs.ubc.ca\/janiceloh\/files\/2011\/03\/sticky-head.jpg 348w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Source: http:\/\/www.facebook.com\/note.php?note_id=405957033532<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/blogs.ubc.ca\/janiceloh\/files\/2011\/03\/stick.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-52 aligncenter\" title=\"stick\" src=\"https:\/\/blogs.ubc.ca\/janiceloh\/files\/2011\/03\/stick-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/blogs.ubc.ca\/janiceloh\/files\/2011\/03\/stick-300x225.jpg 300w, https:\/\/blogs.ubc.ca\/janiceloh\/files\/2011\/03\/stick.jpg 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Source: s-hoptofill.blogspot.com<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/blogs.ubc.ca\/janiceloh\/files\/2011\/03\/sticky_51.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-57\" title=\"sticky_5\" src=\"https:\/\/blogs.ubc.ca\/janiceloh\/files\/2011\/03\/sticky_51-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/blogs.ubc.ca\/janiceloh\/files\/2011\/03\/sticky_51-300x225.jpg 300w, https:\/\/blogs.ubc.ca\/janiceloh\/files\/2011\/03\/sticky_51.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Source: jadeisabelle.wordpress.com<\/p>\n<p>What are the two main benefits of being first in the market?<\/p>\n<ul>\n<li><strong>Get to charge a premium price<\/strong> \u2013 As compared to other \u2018candy\u2019 products, Sticky certainly has a competitive advantage against its competitors; hence a slightly higher price (starting from $2.90). After all, it\u2019s the quality of the product that customers will be returning for, and that\u2019s what Sticky place great emphasis on.<\/li>\n<li><strong>Establishing a brand name<\/strong> \u2013 Yes, we have learnt about brand equity. Sticky is starting to get popular among many in Singapore, and the perceived value amongst consumers is that they are willing to pay a higher price for quality. In fact, Sticky is developing its brand personality and brand association as being trendy, youthful, creativity \u2013 having its stores all colourfully decorated. Without many competitors at present, Sticky has been able to gain a foothold in the market.<\/li>\n<\/ul>\n<p>How does Sticky promote its products?<\/p>\n<ul>\n<li><strong>Word of Mouth <\/strong>\u2013 A good product sells itself. People will eventually hear about it. That\u2019s actually how I came to know about the product.<\/li>\n<li><strong>Social Media<\/strong> \u2013 Facebook! \u2013 Involving customers is essential!<\/li>\n<li><strong>Through Blogs! <\/strong><a href=\"http:\/\/www.facebook.com\/note.php?note_id=405957033532\">http:\/\/www.facebook.com\/note.php?note_id=405957033532<\/a> &#8212; a famous Singapore blogger<\/li>\n<\/ul>\n<p>Watch the making of Sticky Candies&#8230;..<\/p>\n<p>[youtube]https:\/\/www.youtube.com\/watch?v=6m-cNVe0wZQ[\/youtube]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the start of this marketing course, we talked about the importance of value-co-creation in marketing \u2013 basically allowing customers the opportunity to act as collaborators in creating a product or service. This is especially essential in a value-based marketing era.\u00a0 I was pretty fascinated to read about \u2018My M&amp;M\u2019s\u2019, whereby customers could have custom [&hellip;]<\/p>\n","protected":false},"author":5518,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-50","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/posts\/50","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/users\/5518"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/comments?post=50"}],"version-history":[{"count":9,"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/posts\/50\/revisions"}],"predecessor-version":[{"id":68,"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/posts\/50\/revisions\/68"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/media?parent=50"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/categories?post=50"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/janiceloh\/wp-json\/wp\/v2\/tags?post=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}