Here is Seth Godin on making your small business successful. He talks about how small businesses should leverage their image as being a human being as opposed to a faceless big corporation to get and keep customers.
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This is taken from SmartMoney Magazine, “… the ubiquitous “Like” button. But press it or not, if you’re logged in to Facebook while surfing, it will know when you visit any site with these so-called social plug-ins, says Nicole Ozer, a policy director at the ACLU of Northern California. “Facebook can essentially track you around the Web,” she says. Facebook makes all such policies known to users, but critics wonder how many people are paying attention.
Facebook is now tracking everything we do on the web. Are people aware? Are people concerned? Most people will probably not stop using facebook because of a fear of their privacy being invaded. But for a small percentage of people, this will definitely be a red flag. For people who are very conscious of their privacy, which a lot of the older generations seem to be, this will further keep them away from Facebook and social media in general.
Most of the demographic of Facebook are the younger generation while some older generations are starting to get into it too. But I believe news like this will close the door for the older generation and keep them away.
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I am a huge fan of basketball and the National Basketball Association (NBA). I also visit their online store often and I believe they do a good job in marketing it.
They update their products frequently and offer lots of coupons and promotions weekly. Anyone who is a fan can go to their online store and be satisfied with their service due to their discounts and fast shipping. Once you get an account with them, they ask you to specify who your favorite teams and players are and they send you promotions accordingly. This way, you are always updated about new merchandise and promotions for your favorite teams and players.
This makes people like me go back to their store over and over again to purchase their products. This basically makes me believe they are doing something right with their marketing
Here is a basic lecture on the fundamentals of social media and how to leverage online tools and emarketing for artists to share their art to the world. This can also help in bringing exposure to artists who can’t get any major labels to sign them or any galleries to show their art.
Here is a video on intro to social media marketing.
Social media has become really popular since Facebook users increased exponentially. Now, we also have Twitter. Social media is integral to any online marketing. It is the most cost friendly way to market your product or service since it’s free.
This video shows why word of mouth marketing is important.
Word of mouth marketing is important because it is a great way to market your product. It is free and more reputable to consumers because the message comes from people they trust who are close to them.