Game of Thrones is one of the most popular TV shows presently airing, which has created a new market for tourism in previously unimpressive areas. The blog Making Game of Thrones is one example of a cause of this, with staff writers and other film insiders providing beautiful photos and a real-life view of people’s favourite show in the works.
However, what effect has Game of Thrones had on these filming sites?
Game of Thrones is estimated to have produced almost 65 million dollars of value for the economy of Northern Ireland. In other filming locations such as Morocco, hotels and other parts of the tourist industry have reported enormous gains in occupancy rates and demand. Clearly, Game of Thrones and the culture and fandom surrounding it not only present a value proposition to those directly tied to the consumption of the content, but also to businesses and countries that operate in filmed areas.
Northern Ireland has recognized this, and through several governmental programs £9.25 million has been given towards productions as of April 2013. It’s clear that there is a component of shared value in the value proposition of the show, which has provided an economic opportunity to both Northern Ireland and the show’s producers, which they have clearly exploited to great effect. This arrangement also has the added benefit of further reducing their costs by providing producers with leverage in dealings with other countries and filming locations. By leveraging the deals and growth previously seen, Game of Thrones can and has been lowering its costs in order to ensure further profitability, a step that is innovative and uniquely rare within the television industry.
Sources Used
http://www.makinggameofthrones.com
http://static.squarespace.com/static/52fc05c9e4b08fc45bd99090/t/542db6e7e4b0d845f5175f07/1412282089077/?format=1500w
http://en.wikipedia.org/wiki/Game_of_Thrones#Effect_on_location