Peter Hawkins’ blogpost on the topic of disruptive innovation intrigued me, but I came to a few different conclusions than he did.
First of all, I find it unbelievable that no company was serving this market previously! I guess in retrospect every idea seems basic, and I think that recognizing an unserved customer need is an important value proposition for emerging startups (which may influence my company in the future).
There are several food services that order food through fast food restaurants that don’t typically offer delivery services, however, Foodee builds upon this model, offering high quality food with professional delivery, primarily catering towards office clients.
Crucially, this online-order based system allows for the storing of consumer information, allowing preferences, allergy information, and other pertinent details to be saved. This means that if a consumer such as myself, a celiac, wished to set up a recurring catering system through my company, Foodee would consistently suggest gluten-free options to ensure that every person is satisfied. I feel as though this system presents clear benefits when contrasted with relatively less personalized services that don’t offer these important distinctions. These points of difference show why Foodee has been successful in breaking into this market with their innovative business plan.
Sources Used
http://www.theglobeandmail.com/report-on-business/small-business/starting-out/how-foodee-is-shaking-up-the-corporate-catering-industry/article21161624/
http://thefoodqueendotcom.files.wordpress.com/2011/09/foodee_logofox_web.jpg