If anyone else agrees with the title of this post, they will be disappointed (unless you’re the winner) to hear that some guy named Shaun won a free iPhone 4 through a mobile marketing and social media agency called Hoopla Agency. They had people on edge for about an hour while they took a video of them drawing the winning name out.
How free giveaways such as this work, I don’t think I’ll ever understand. However, I do understand offers such as these create a huge stir especially within social media mediums like Twitter and Facebook. It was clear that Hoopla’s marketing efforts were targeting young adults/teens. There was no skill testing question or form to fill out; you had to follow or retweet them on Twitter, like them on Facebook, text their automated number, and/or follow them on LinkedIn.
I had never heard of this group until someone I was following on Twitter mentioned a free iPhone 4 which clearly got my attention. It is through these kind of events/chains small companies such as this can get their name out.