Last week was the final chance for anyone over the age of 19 with a credit card to get some free money courtesy of BCLC. A promotion where you would receive $100 from the website after betting $100 of your own money was exploited. By betting $50 each on the dealer and the player in a game of baccarat, you would lose $2.50 on commission and then be given an extra hundred dollars where you could just cash out and be up about $97.50. I took advantage of this glitch and it felt pretty good that I just got about 11 hours worth of work done in 5 minutes (after taxes).
From a marketing perspective, I think that this was a strong move. A lot of traffic was created for the website which was under harsh scrutiny after it failed to work properly during it’s grand opening. Although it seems like a lot of money is being lost, I’d like to think that for every 10 people who cash out right away, someone would take the free money and gamble it away. I understand a loss is a loss, but the gambling business is about making lasting connections with customers who will return time and again.
The convenience of an online casino eliminates some of the cons of being there physically. Some of the complaints I hear include the smoke and the atmosphere because time passes by so quickly. There are no lines to cash out because it’s all done by entering your answer to the secret questions you set and your bank account information.
BCLC has been playing catch-up ever since the release of PlayNow because of it’s terrible start. They made up quite a bit of ground with this.