On Monday night, I was lucky enough to watch the Canucks game against the Devils in a box belonging to CTV. Naturally, there were several executives from CTV/Corus Entertainment box who I met.
I won’t be diving into what conversations took place and all, but I can say that I learned a lot. The marketing side of things is a lot more complicated then I ever would have expected. CTV is a pretty successful company especially after being the official channel to watch the 2010 Olympic Games on. What they do to make all the magic happen in terms of broadcasting, getting sponsors, selling advertising space, etc… is just mindblowing.