{"id":21,"date":"2010-11-09T12:03:31","date_gmt":"2010-11-09T20:03:31","guid":{"rendered":"https:\/\/blogs.ubc.ca\/jaredlo91\/?p=21"},"modified":"2010-11-09T12:04:17","modified_gmt":"2010-11-09T20:04:17","slug":"spokesmodels","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/jaredlo91\/2010\/11\/09\/spokesmodels\/","title":{"rendered":"Spokesmodels"},"content":{"rendered":"

\"\"<\/p>\n

For years, Trevor Linden was the face of the franchise for the Vancouver Canucks. He is the all-time leader in games played, second in goals, second in assists, and first in playoff points just to name a few. He is currently one of two players to ever have their jersey raised to the rafters in the hallowed halls of GM Place\/Rogers Arena. Also, he is very active in the Vancouver community ever since he was drafted in 1988 and returned in 2001.<\/p>\n

Nowadays, Trevor Linden is the face of ClearlyContacts. He can be seen sporting classy frames on TV, online, and also public transit as seen above.<\/p>\n

Spokespeople have always confused me. This is what I understood:<\/p>\n

– People like famous figures<\/p>\n

– People want to be like famous figures<\/p>\n

Why would someone be MORE inclined to purchase a product simply because someone famous did it as well? Obviously, the spokesperson likes the product enough to promote it but it doesn’t necessarily make it the best brand. What if the spokesperson didn’t do enough market research before selecting a brand and just settled?<\/p>\n

Seeing Trevor Linden’s mug on every other bus I go on isn’t a bad thing, but I don’t feel more compelled to buy from ClearlyContacts.<\/p>\n","protected":false},"excerpt":{"rendered":"

For years, Trevor Linden was the face of the franchise for the Vancouver Canucks. He is the all-time leader in games played, second in goals, second in assists, and first in playoff points just to name a few. He is currently one of two players to ever have their jersey raised to the rafters in […]<\/p>\n","protected":false},"author":4097,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/jaredlo91\/wp-json\/wp\/v2\/posts\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/jaredlo91\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/jaredlo91\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jaredlo91\/wp-json\/wp\/v2\/users\/4097"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jaredlo91\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":2,"href":"https:\/\/blogs.ubc.ca\/jaredlo91\/wp-json\/wp\/v2\/posts\/21\/revisions"}],"predecessor-version":[{"id":23,"href":"https:\/\/blogs.ubc.ca\/jaredlo91\/wp-json\/wp\/v2\/posts\/21\/revisions\/23"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/jaredlo91\/wp-json\/wp\/v2\/media?parent=21"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jaredlo91\/wp-json\/wp\/v2\/categories?post=21"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/jaredlo91\/wp-json\/wp\/v2\/tags?post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}