Monthly Archives for September 2012
Personal Branding
When we talk about branding, we usually think about product branding, the advertisement of different products to consumers around the globe. We think about the strategies companies use to market their products to us, how it affects our buying habits, … Continue reading
Business Ethics
Who’s heard of the recent (and slowly dying) fad of ‘toning shoes’? I’m sure if not all, then most of you have. The advertising of this line of shoes was pervasive: on billboards, on busses, in magazines, in commercials are … Continue reading