A large number of people consider TV commercials a nuisance. Many tend to simply change channels whenever it is time for a commercial break. Reasons are many – add isn’t unique, cool, etc.. But there is one time of the year when viewers are actually looking forward to commercials. When there is a buzz around them – during the Super Bowl. The Super Bowl advertising is the high-profile advertising that airs during the biggest sporting event in the United States. Approximately 90 million viewers tune in for this event and there is no better place to advertise but there. In order to gain the attention of the viewers, companies create the most innovative ads just for this event. They do not come cheap though. In 2010, 30 seconds of advertising time cost around US $2.6 million. As assumed only major corporations are able to afford this price tag, and they hire the best of the best in hopes of producing the add that will be the talk of the ‘country’ long after the event. Two of my favourites that have gained quite a lot of attention are the following:
1. Doritos House Rules
This add is very well done and the ‘cute’ factor plays a major part. It is nothing like we have seen before, the boy is adorable, and it is very amusing. Also it appeals to all age groups and it is perfect as people are going to talk about it, word spreads easily and to prove it as of now it has more than 6.7 million views on youtube and over 10,000 comments.
2. Google: Search On
Who doesn’t love a great love story? This add is perfect for Google, it is simple yet very effective as it not only shows the benefits of using Google but also the easiness the search is done with. The cost of making is relatively low and it really does touch the soft spot in all of us.
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