The Necessary Compromises
Nokia has decided to modify their business strategy by welcoming the BRIC countries (Brazil, Russia, India, China), a customer segment that is going through new economic development. Their value propositions cater to these client’s needs with the introduction of the Lumia 625 that contains the attractiveness of “high end capabilities without high end pricing.” However, supplying such a luxury
will always come with a cost—or in Nokia’s case: a compromise. Although the Lumia 625’s 4.7-inch screen allows room for the Windows Phone 8 system to work well on it, compromises such as a lower resolution screen, a downgraded camera, and absence of gyroscope capabilities question whether or not this phone is worth the buy. It was the external opportunity of a broader market that led Nokia to make some compromises. In many cases, I think that external forces cause compromises to be made by companies in order to improve their business strategy. For example, BC hydro will have to compromise with their external threat of the First Nations not wanting a dam built, due to fishing and environmental sustainability reasons, as the chiefs are only willing to “[support] smaller projects in areas such as wind, solar, and geothermal power.” Such compromises are bold risks that I think are necessary for determining a company’s morals, ethics, values, and personality.
Works Cited:
“First Nation chiefs to stage Site C showdown.” www.vancouversun.com. N.p., n.d. Web. 5 Oct. 2014. <http://www.vancouversun.com/news/First+Nation+chiefs+stage+Site+showdown/10215965/story.html>.
“Nokia Lumia 625 Review: Competing With Compromises.” Forbes. Forbes Magazine, n.d. Web. 6 Oct. 2014. <http://www.forbes.com/sites/ewanspence/2013/10/12/nokia-lumia-625-review-competing-with-compromises/>.