Entrepreneurial Company

Zappos is a good example of an entrepreneurial company. Founded by Nick Swinmurn in 1999, this online shoe store has been growing exponentially. Zappos’s first year of sales were minimal, but brought in 1.6 million dollars in revenue just a year later. Then, in 2001, Zappos quadrupled their previous sales, cashing in 8.6 million dollars. This rapid growth in revenues shows one of the characteristics of an entrepreneurial company. Zappos’s way of selling shoes and serving customers is unheard of in today’s business market; they revolutionized (innovated) internet shopping. By providing free shipping both ways and having a 365 days return policy, it eliminated the necessity for a customer to play “guess the right size” game. In addition to these services, Zappos has a 24/7 call center, where actual human beings pick up the phone. Zappos’s also has a unique style of operation. It has a family like environment, where the workers constantly interact with each other. Throughout the year, Zappos also hold many events for the employees.Though now the company is successful, this good fortune did not come easy. There were huge risks that Mr.Swinmurn had to take in order to develop his company. Ultimately however, it paid off for him, and he can call himself a successful entrepreneur.

 

 

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