Social enterprise has been gaining momentum as a movement and the issue of corporate social responsibility has made its way from boardroom meetings to dinner table discussions. Business ethics and social stewardship becomes and increasingly integral part of many companies’ core values and vision. Contrary to the notion that a firm must have deep pockets in order to make a change, two young entrepreneurs from Charlottetown are making a difference with their company Kioha. As indicate by this article Hughes and Manning have created a social enterprise which is making a difference for the youth in their community.
An aspect of social entrepreneurship which Hughes and Manning approach in a different manner is that of philanthropy. Kioha follows the concept of reinvesting profit into the community. This differs largely from many large firms wherein their contribution to the society is in the form of a pledge. Hughes and Manning’s approach of reinvesting into the community through youth programs is novel. Kioha demonstrates its social stewardship through its large stake in initiating youth programs. In addition to a social enterprise representing a commitment towards benefiting society, it also represents a sustainable business in the financial realm. Both Hughes and Manning are aware that the change they are making in the community they must equally grow their company. The company’s primary channel is through their website. As opposed to creating more channels, Kioha is developing new partnerships with other social enterprises to create a greater change for youth. Kioha is being established as a social enterprise which acts as a platform from which Manning and Hughes can effect a change of a larger scale. As Manning would describe, he intends Kioha to be “something that will be strong and reliable and a part of the society and community”.
Sources referenced:
Heald, Melissa. “Young Entrepreneurs Want to Give Back.” – Business. The Guardian, 19 Oct. 2014. Web. 20 Oct. 2014.
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