I have always been in love with the Mercedes Benz. I like the brand as they symbolizes prestige and wealth. From time to time, I look at the reviews regarding their products in specific, the C-Class. The C-Class represents the compact executive car or for us as customers, it is the entry-level offering by Mercedes.
The review that I read, from The Car Connection, wrote quite an honest and unbiased review about the C-Class.
In the review, the first thing that they look at is the price. According to the review, the price of C-Class is in line with its rival sedans in the same category that includes the BMW 3 Series and Audi A4. The review looks at the worthiness of the car in the aspects of features, performance, design and safety. To be honest, the review of C-Class falls short of my expectations that its performance is relatively less impressive when compared with its rivals.
Nonetheless, why Mercedes still wants to charge a price which is as high as its rival and high when compared with the other regular brands? The intention is clear here, Mercedes Benz obviously adopted the customer-orientated pricing strategy which set a premium price to target a segment of consumers who highly value the benefit of the product. As the leader in the luxury automobiles category, Mercedes Benz understand their positions well that they focus on high end product with high price range in order maintain their reputation and image. Most of their customers are loyal to their brand that they only consider the different models of Mercedes when they shop for cars. In the pricing of the C-Class, perceived value plays a vital role in making sure that the product receives good feed backs from the customers. Once the consumers perceive the value, then purchasing decision will occur shortly after that.