As a future marketer, I need to be exposed to and know lots and lots of new, creative ideas that appear in the market nowadays which can contribute to my future success. Thus, creative advertisements are part of the tools that will be critical in my career.
As I was looking at some marketing blogs, I saw an interesting Youtube video of the opening ceremony of H&M store in Amsterdam last Monday.
Wow, it was pretty amazing! I was impressed by the power of technology. They chose to adopt the 3D projections together with music during the opening of their flagship store that the 3D effect looked so real and impressive. The building acted as a screen to be projected on and that the people passing by the store will be deeply attracted to stop and little did they know, they realized the existence of the store.
This is actually the first step to advertising, to catch the attentions and raise awareness of the public. The opening ceremony did very well as it served as selective demand orientated advertisement. At the end of the show, they showed the clothes being unbuttoned from the building that built a strong connection in the mind of the public regarding the products that they are retailing. For some people, who are their previous customers, the opening ceremony acted as a reminder advertising that will help boost up their sales as it facilitates repurchases.
The video shows how strategic H&M is in competing in the fashion industry that they need to and they are able to be ahead of the trend which can be shown in the way they organized their opening ceremony.